The stores and the television marketers would have you believe that S’mores are best enjoyed on a warm summer day with hot dogs by a lake. Perhaps the magazine ad executives would tell you that the delightful treat is the best way to calm an anxious tummy after a ghost story by the campfire. These…
Category: Storytelling
The Reading List: To Challenge is to Care
About a month ago, we discussed Dale Carnegie’s guidance to never “criticize, condemn or complain” if we want to learn How to Win Friends and Influence People. Then, two weeks ago we looked at Building a Storybrand: Clarify Your Message So Customers Will Listen, which offered a modern approach to this principle, using stories to cast those…
The Reading List: Everyone Loves a Good Hero Story
In December 2017, a group of researchers found the oldest known cave painting in Indonesia. The painting was discovered in a cave called Leang Tedongnge (lay-ang tay-dong-nge), which is located in a low area prone to flooding in South Central Indonesia. The only time the cave is usually accessible is April to October when the…